The DO Penedès and the Greens start a campaign to promote the casteller days in which the gang participates. The actions will take place on the Facebook and Instagram profiles of the two entities
DO Penedès and Castellers de Vilafranca have started a campaign on social networks to promote the days in which the Vilafranca gang participates this season. With the final aim of encouraging the presence of castellers and fans at the events, the aim is to create awareness and interaction on the networks, through contests, questions and photographs.
This new action is the result of the collaboration agreement that began a few months ago between the Denomination of Origin Penedès and Castellers de Vilafranca. The objective is again to strengthen the link between the two entities. All contests and promotional activities will be developed and presented on the Facebook and Instagram profiles of both the Vilafranquina team and the DO Penedès. Social media users who participate will be eligible for prizes such as lots of wine from the DO Penedès, products related to the wine world and other surprises.
The castellan days protagonists of the social networks
The operation of the various promotional actions on Facebook and Instagram will vary depending on the social network. On Instagram, users will be able to participate by tagging the photos of castellare performances through the hashtag #ElsVerdsDOPenedès. On Facebook, the actions will be based on interaction, through comments and mentions on the publications that the Greens make on their page. All the information to be able to participate can be found on the social profiles of Castellers de Vilafranca and DO Penedès.
United also in the 2.0 world
A few months ago, DO Penedès and the Castellers de Vilafranca started a collaborative relationship that was formalized with the signing of an agreement last June. This union aims to promote the cultural tradition of the Casteller world together with Penedès wines, through joint activities and events between the two parties such as the performance at the Night of the Xarel·los or the photographs of the gang between vines Now this agreement is also visualized in the world of social networks.
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