The agreement will make it possible to join efforts in the promotion of two specific elements of the Penedès: wine and castells

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The Castellers de Vilafranca and the Penedès Denomination of Origin have signed an unprecedented agreement by the two Penedès entities, in which the DO Penedès collaborates with the Greens in their activities, and the Castellera team participates in activities of the DO Penedès and promotes Penedès wines in its events and outings.

Cal Figarot, the corporate headquarters of Castellers de Vilafranca, has been the venue chosen to formalize the collaboration agreement between the two entities through the signing of an agreement that will be valid for one year. According to the representatives of the DO Penedès and the Greens, this relationship will allow them to join forces to promote two characteristic elements of the Penedès: the wine culture and the Castellera tradition. During the signing ceremony, the two entities highlighted the historical importance of this agreement, and the compatibility of two entities that seek excellence.

 Two entities with the same objective: the promotion of the territory

The president of Castellers de Vilafranca, Joan Badell, has defined this union as a natural step for the group: "Both entities have similar values and we are committed to offering the highest level in what we do. So, joining forces helps us to continue in this line and to promote ourselves as two elements that define the Penedès". Badell explained that the DO Penedès collaboration agreement will make his image present in all the events organized by the group.

The relationship between the DO Penedès and Castellers de Vilafranca began a year ago. In June 2016, the DO Penedès was one of the collaborators in the editing of a video where the Vilafranca gang raised a 3d8 among the vineyards of Avinyonet del Penedès. "Since then, the collaborations have been repeated from time to time until we decided to formalize it with an agreement that allows us to work together to promote our territory", says the director of the DO Penedès, Francesc Olivella, who he added: "Our goal is to strengthen relations with those entities that pursue excellence. Our wines and Clàssic Penedès are getting more and more recognitions, just like the Verds, which year after year increase the level of Casteller.

 Castellers de Vilafranca will perform at La Nit dels Xarel·los

The first joint event after the signing of the agreement will be next Saturday, June 17 at Vilafranca del Penedès. The Greens will perform at La Nit dels Xarel·los which will take place in the Cloister of Sant Francesc from 7pm until midnight. According to Badell, the action, scheduled for 8 pm, will aim to raise castells from 9 to have a new square of 9 in Vilafranca.